MuscleSupermarket is now the UK's largest supplement price comparison website comparing thousands of products to save fitness enthusiasts money.
The goal was to create a truly unique website that could compare the price of thousands of nutritional supplements across hundreds of retailers. The system had to be easy to use for the consumer.
What We Did
A back end system was used that enabled thousands of products to be imported and the update process for products was kept as straight forward as possible. On the home page, several types of navigation were added to make it really easy for consumers to find the right product:
- Specific Product Search
- Brand, Category and Goal Menu's
- Shortcuts to the main categories
Once a consumer has selected the a product, they are shown the following:
The price comparison layout (shown above) is easy on the eye and ordered by price.
In addition to the price comparison portion of the website, another area for special offers was created. This contains time sensitive voucher codes, offers and any deals that may not easily be found by the price comparison software:
Traffic has been growing very quickly and in a short space of time, the site is already ranking very well for some of the most competitive keywords: